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by munk-a
251 days ago
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I have yet to see a chat agent deployed that is more popular than tailored browsing methods. The most charitable way to explain this is that the tailored browsing methods already in place are the results of years of careful design and battle testing and that the chat agent is providing most of the value that a tailored browsing method would but without any of the investment required to bring a traditional UX to fruition - that may be the case and if it is then allowing them the same time to be refined and improved would be fair. I am skeptical of that being the only difference though, I think that chatbots are a way to, essentially, outsource the difficult work of locating data within a corpus onto the user and that users will always have a disadvantage compared to the (hopefully) subject matter experts building the system. So perhaps chatbots are an excellent method for building out a prototype in a new field while you collect usage statistics to build a more refined UX - but it is bizarre that so many businesses seem to be discarding battle tested UXes for chatbots. |
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Thing is, for those who paid attention to the last chatBot hype cycle, we already knew this. Look at how Google Assistant was portrayed back in 2016. People thought you'd be buying starbucks via the chat. Turns out the starbucks app has a better UX