[noir_lord]

> AMD has great hardware, but its software still leaves a lot to be desired for AMD to be a major AI hardware player. It takes years of unwavering leadership focus and hundreds of millions (probably billions) of dollars to get the software that works well for AI users.

It does but they have a capable CEO with a vision and broad support from the board - Ryzen was a decade long over night success.

[RossBencina]

Zen is a success. But Zen is hardware, and AMD is (historically) a hardware company. Delivering software is hard, even if you're a software company. I wouldn't take it as given that a good (hardware) CEO, vision, and board support are sufficient to build the required software organisation, especially given their track record on this front to date. It is more likely that Modular is AMD's software savior. I won't speculate on how probable that is.

[the-grump]

I'm in no position to judge the current CEO, but the Zen credit goes to

- Rory Read, under whom the program started

- Jim Keller who ran the program

- the engineers and managers who put the sweat in

- and, one must never forget, a rotating cast of executives and board members at Intel

[stevefan1999]

Actually, Mike Clark is the 'father of Zen': https://www.youtube.com/watch?v=3vyNzgOP5yw. When Jim came along, Zen design was mostly finished already.

Another honorable mention would be Suzanne Plummer

[the-grump]

Thank you for the correction!