It looks like the trend started circa the 1920s in the U.S. Kotex (1920) [0], Kleenex (1924) [1], Kool-Aid (1927) [2], Kool (1933) [3], Krispy Kreme (1934) [4].
Kraft might look like one, but isn't, it's named after James Kraft [5], which presumably traces back to the german word Kraft.
https://en.wikipedia.org/wiki/OK