[redmattred]

I think you may be missing the mark on your conclusions for why your products had difficulty acquiring paid users.

People still pay for software, but for high stakes problems like finding a new job, managing your mental health, or caretaking an aging parent, etc. taking the leap on a not quite fully baked product offering seems unrealistic.

Also with Skritter you used a completely different customer acquisition strategy. Longform blog content + SEO is a way different beast than SEM.

[gsaines]

Thanks for engaging with this. I'm not trying to troll or be sarcastic. Could well be the case that painted door testing just doesn't work on B2C. What I learned on Skritter and CodeCombat is that if you have a couple of years to devote full time to building, it's almost always possible to power through bad channel / market fit with good product and build a small company.

The problem is that it's not a very good idea to invest in that way if you both like money and can hold down a corporate job (not saying everyone meets these two criteria BTW).

The 4 steps to epiphany is outdated, and The Mom Test is great if you have existing deep industry expertise and credibility. If you lack either, though, it's really not obvious how anyone tests product ideas without 12+ months of investment.