[hopelite]

New internet rule: When the name of a service/software is a common word in any language that already has a meaning, we must escape it if the context is lacking that would indicate it’s title property.

Examples: /Serendipity, /Sheets, /News /Numbers, /Files, /Drive, /Translate, /Play, etc.

Exceptions: If the context is clear, i.e., in a text talking about Google assets where News, Sheets, Drive, Play, are mentioned; or one prefixes the context with “The software Serendipity…”.

We should not assume everyone in the world knows every single title of every single software and service.

[onli]

Well, context. We are talking CMS or blog engines, and "blogengine Serendipity" does find it as first at first place, so does "cms serendipity". But for the log, I was talking about https://docs.s9y.org/.