| What? Whales is a term thats been there from the Casino days of Las Vegas. You may know its other variant - High roller. Its a historic term that has been re-purposed and used correctly for once. It has nothing to do with maturity/immaturity OR addiction. That out of the way, lets move on to addiction - Source. Please show me where zynga gets most of its money from people who are addicted, and please also show me data on statistics on addiction in social games. Instead try doing a search on "video game player personality types" and go from there. IIRC the magic the gathering guys had a great simple break up. Heck reams of data have been generated on how the freemium system works from the days when western MMOs started learning from the Asian/Korean systems. From the top of my head - if you arent a subscriber you are the content. Its the free players who support friend networks who bring in a few players who are able or interested enough to dump in large amounts of cash before moving on. Thats their largest source of income. The cross section of income sources with addiction is tenuous and tangential. Some of the stuff you are saying here is incorrect/not borne out by data. |
Do you believe that gambling is not an addiction?
I will defer to your knowledge on the history of online gaming. I'm not a gamer.
However I'm not sure you are doing much to advance the idea that Zynga is not making its money from capitalizing on addictive behavior that rises to the level of being unhealthy. Is that what you are saying?
That seems to be what the other commenter is arguing: the business relies on cultivating an (unhealthy) addiction. It seems like a simple notion. Can you prove him wrong?
What I do know is Zynga is not the type of company I would want to work for nor invest in. And their stock price is reflective of my concerns.