[MattRix]

It's not "optimized for App Store SEO". The way the App Store works is that it ranks items by total downloads, as long as you have a certain keyword (in this case, "picasa"). The reason that "bad" app comes up first is because it's a free app, so of course it has way more downloads than a paid app would.

[danboarder]

That sounds a lot like SEO to me, optimizing for keywords to rank higher, etc... (Perhaps "appstore search engine optimization" - ASEO?).

[MattRix]

But everyone who submits an app has to choose keywords. When users search, you either match a keyword or you don't, that's it. Sure, you could call it SEO, but that term makes it seem way more complex than it really is.

[danboarder]

For a lot of people I think SEO has a shady sound to it... and referring to how people optimize for ranking in the appstore by using brand names or official product names (even when they are not that brand) seem like shady SEO tricks. In this case it was about Picasa Web Albums, with unofficial apps having names like "Picasa Web HD" or "Web Albums" etc., all for ranking but no doubt leading to customer confusion.