[qq66]

It's not just Facebook that has an unusually bad reputation among the technology crowd -- companies like Facebook, Apple, Google, etc. are widely respected outside of the industry bubble. I remember hearing two ordinary guys talking about Wall Street bankers in Logan Airport, and contrasting their ill-gotten gains with Bill Gates and how he fairly earned his money by "building a better mousetrap."

(Also, your point about entertainment and its production is an interesting one -- the people who built and maintain Facebook can be, in this way, rightly compared to the Beatles, the Baroque composers, and Valmiki).