[minimaxir]

Again, that's brand loyalty, not a brand moat.

Moats, as noted in Google's "We Have no Moat, and Neither Does OpenAI" memo that made the discussion of moats relevant in AI circles, has a specific economic definition.

[Sammi]

The Seven Powers is considered an authoritarian source on business moats.

https://www.goodreads.com/book/show/32816087-7-powers

It has branding as one of the seven and uses coca cola as an example.