Maybe a better way to make my point - the GPU is nvidias golden goose egg and it's good enough that they may go down with the ship. For example (illustrative numbers) - if it costs nvidia $100 to make a GPU they can sell to gamers for $2000, researchers for $5000 and enterprise for $15,000, would it make sense for them to start from scratch and invest billions to make something that's today an unknown amount better and that would only be interesting to the $15,000 market they've already cornered? (Yes, I'm assuming there are more gamers than people who want to run a local LLM)