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by jajuuka 256 days ago
Yeah most companies want good PR for access. Apple takes this to the extreme where the first whiff of negatives things to say and you're cut off. Now you won't get invited to events or given devices early. So you'll have to wait until release and buy it yourself. Then take the time to review a device. By that point most people have already seen the other coverage and made up their mind. So you will get very little motion which translates to income.

These corporations have effectively built their own club of chosen mouthpieces who are willing to excuse negatives about a product to make money.

1 comments

What if all the youtubers eg. MKBHD, Justine, etc. all piss off Apple at the same time? Or one big one goes against Apple and others follow as an act of solidarity?
There's (effectively) a single iPhone to review, and millions that want to be the next major reviewer.

I guarantee someone is willing to play ball