[drivebyacct2]

To be fair, it's under a "Sponsored" heading (if you look hard enough).

I completely agree with the article. People complain about the screen real estate on Google results pages without realizing that the other things on the page are either highly relevant ads, or tools to help you search better/efficiently.

In this case, Facebook is doing the opposite. NOTHING about that is good and I don't know why anyone would pay for it. Anyone looking for Obama is not going to NOT NOTICE that they just wound up on Romney's page. They're going to roll their eyes, do the search again and be more diligent.

And Romney will have paid for that click in one way or another. Maybe I'll go do that search a few more times...

[tibbon]

Actually, when I searched it came up like this:

http://i.imgur.com/VycSD.png

Not sponsored (for me). Just showing the opposite in the search results.

[drivebyacct2]

hehe, look about 10 pixels below where you typed "obama".

[tibbon]

Oh geez. Duh. They are both sponsored. Reading fail on my part.

However, I guess that shows that even when you're looking for it... you sometimes don't see it, showing why these might be a terrible idea. Or a brilliant idea.