[ben_w]

Price is what it costs, value is brings you.

If the only thing you can imagine doing with a thing is selling it, as in you cannot imagine using it, price and value become the same.

> Price of goods must come down to the cost of making it plus margins

The difference is "profit" or "loss" depending which is higher.

Buyers will (in general) only buy when they value a thing more than the price charged.