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by Forgeties79 267 days ago
Just to be clear, are you just saying the shows you listen to don’t do DAI, or are you doubting that DAI exists at all? I only ask because of your comment before the one I’m responding to here. It almost sounds like you think it isn’t possible or that no one does it.
2 comments
fknorangesite 267 days ago
Right? I'm confused. Saying "oh the ads are in the audio file" is exactly like saying that "the ads are in the html file."

It's not like the client app is inserting them.

I mean, I guess I can imagine an exceptionally-scummy podcast app, but that's not what we're talking about here.

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Forgeties79 266 days ago
Hosting services drop them in. You sign an agreement with them and they have agreement with advertisers who drop their spots into your show using DAI. Often it’s a straight up bid-system but the podcasters are not part of the process, or the podcasters can do the read and hand it over to be inserted. This means that podcasters in a lot of situations don’t actually know what ads are being run on their show.

These ads are not just not baked into the audio file, they are legitimately a mystery to the people running the show sometimes. And I think that that’s kind of unconscionable tbh. Podcasts (especially early on) owe a lot of their success to the feeling of “authenticity,” they feel more personal and less “corporate” generally. Whether that’s reality or not we can of course debate, but it’s how audiences perceived them. The reason on air reads have been generally successful for podcasts is because of the trust between the podcast and the audience that has been built over time. This runs directly counter to it.

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fknorangesite 259 days ago
Yeah. I know. That's what I was trying to explain to genewitch, but we're all just talking past each other.
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genewitch 267 days ago
when i use either of my podcast apps, it fetches an mp3 file (or streams it) and there's no additional ads (read this as "no additional non-native ads") that "change" when i listen again in a year. This means the podcasts that i listen to, i suppose, are not hosted on hosting platforms that inject ads. Because, as i think needs to be reiterated, podcasts are just mp3 files. you can host them with caddy, or nginx, or apache, all pointing at some file(s) in ./www/html/mp3/ One does not need to host it on "Acast" or other "podcast hosting providers", a podcast is just an mp3 file, which can be automatically fetched by anything that can download both rss and mp3 formatted files.

at a certain point, one has to ask themselves if whatever media they're ingesting is worth the scum.

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genewitch 267 days ago
a "podcast" is just an mp3 file, usually fetched by finding the URL via an rss feed. I am asking, perhaps a bit cheekily, "who is putting ads in", because that isn't a "feature" of podcasts. Stop getting podcasts from places that put ads in, support "podcasters" that don't do this scummy crap.

It's just an mp3 file!

edit: I should point out that i pitched, to Apple, the ability to dynamically insert ads sometime around ipod 5th gen, 2005-2006, but not for podcasts, but for downloadable videos, like "last night's TV show". I'm sorry i did this. I don't mean i had the idea and said "hey this is an idea", i had the entire infrastructure documented, it was drop in and go. Whoops.

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Forgeties79 266 days ago
I know what a podcast is, I have produced them for clients. I am honestly unsure what our discussion is about at this point.

DAI is a thing and my initial point several comments ago was that too many podcasts implement it, let advertisers drop their stuff in (not their own read), and never check what’s actually being run on their show. That’s all my point was about.

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