I know first hand that this is not the case. At least in film/media.
- I've sold software to several mid-scale production firms. Folks that do everything from Netflix title sequence designs to pharmaceutical television ad spots. They're billing at less than a quarter of their previous rate and picking up more clients on account of AI. They're downsizing the folks that do not do VFX or editing.
- A neighbor of mine who is a filmmaker was laid off last week. If you've flown Delta, you've seen his in-flight videos. His former employer, who he has worked for for nearly a decade, is attracting clients that are hiring them for AI work. My neighbor was not attached to any of those efforts.
- Major ad firm WPP is laying people off. Some of this is the economic macro and decreased ad spend. Another of my neighbors works for them and they haven't had any major projects. She typically manages major F500 clients. They're not spending. Despite that, she says some of the inter-departmental woes are directly attributable to AI.
- I spoke with former members in SAG-AFTRA leadership (before Sean Astin came on board). They quit on account of AI. "The writing is on the wall", they said. Direct quote.
- I've sold software to several mid-scale production firms. Folks that do everything from Netflix title sequence designs to pharmaceutical television ad spots. They're billing at less than a quarter of their previous rate and picking up more clients on account of AI. They're downsizing the folks that do not do VFX or editing.
- A neighbor of mine who is a filmmaker was laid off last week. If you've flown Delta, you've seen his in-flight videos. His former employer, who he has worked for for nearly a decade, is attracting clients that are hiring them for AI work. My neighbor was not attached to any of those efforts.
- Major ad firm WPP is laying people off. Some of this is the economic macro and decreased ad spend. Another of my neighbors works for them and they haven't had any major projects. She typically manages major F500 clients. They're not spending. Despite that, she says some of the inter-departmental woes are directly attributable to AI.
- I spoke with former members in SAG-AFTRA leadership (before Sean Astin came on board). They quit on account of AI. "The writing is on the wall", they said. Direct quote.