[ky3]

The flip side to opportunity cost is the hidden benefit of launching a successful ebook.

It's SO not just $15k.

Think about all that crippling anxiety over building something no one wants. Or the psychological wounds still bleeding raw from a product attempt that failed for whatever reason.

One small step in the bank statement, one giant leap toward 37signals.

[saturnflyer]

This is why I made the point about killing my other "product". I had nowhere to go with it. Perhaps I didn't say it well enough, but my initial plan was to build something but the problem wasn't marketing, it was that nobody wanted it.

My book, however, people want. I looked for what developers need first and then built a product around that, rather than thinking of something that might be nice and try to get people to buy it (like my CMS hosting).