[jabroni_salad]

I was looking at this paper which seems to have a bunch of citations. Different colors are associated with different flavors in certain countries.

https://link.springer.com/article/10.1186/s13411-015-0031-3#...

But yes I think the food color is ultimately important to succeeding in the marketplace and we aren't going to be getting rid of food dyes in manufactured food anytime soon.

[hollerith]

>the food color is ultimately important to succeeding in the marketplace

The decision-makers at Walmart seem to believe artificial colors are no longer important to succeeding with Walmart's customers and prospective customers.

And clearly they're not important to succeeding at Whole Foods, where all artificial colors have been disallowed for many years.

[ImHereToVote]

Wait? If artificial dyes become forbidden. Won't it make competiton easier since your competitors can't use dyes either.

[jabroni_salad]

There are natural dyes that can be used too.