[tiddchristopher]

This is an example I threw together to demonstrate:

http://i.imgur.com/0z73s.png

I hope it helps explain.

Also, lbotos posted an excellent example of hanging quotes and other non-bullet punctuation.

If you find yourself liking typographic details like these, consider checking out The Elements of Typographic Style by Bringhurst. Old editions are cheap, and it's the best book on typography I've come across.

[Jare]

That is perfect, thank you very much!

[nmcfarl]

I was also confused - and this clears it up nicely.