[Magenta]

Well I doubt he'll be winning many new converts with this article. It is dense with straw-clutching and credulity. Some it seems to be simply borne of delusion. This sentence, for example:

"The bored-by-the-iPhone tech press/industry experts surely value niceness, but they do not hold it in the same top-tier regard that Apple does. They are not equipped to devote an amount of attention to niceness commensurate with the amount of effort Apple puts into it."

is the fruitiest thing I have read in a while