[foobarian]

> I think "people want frictionless ways to purchase products" is a PM pipe dream more than a description of reality.

I get what example you are referring to, but there are degrees here. For example the Buy Now flow really is handy; and I find I favor merchants that let me pay by scanning some kinda QR code from Apple Pay or Venmo. I definitely don't miss the friction of having to go dig out my credit card, mistype the cc#, type the wrong cvc if Amex, repeat the purchase after getting declined once and responding to a fraud text, etc.