[roryreiff]

I'm not entirely sure what your distinction is between hardware and 'product.' I would argue that 'product' as you argued for should be a meeting of hardware, software and UI/UX. Any one (or two) of these items on it's own pales in comparison to a healthy balance of all three.

[DavidZhangToGo]

Yes that's exactly what I was arguing for, not just how much it cost to manufacture the product.