I’m building an analytics platform and want to fix real—not hypothetical—pain.
Can you walk me through, in as much detail as you’re comfortable sharing, the last time you needed a web analytics answer—what you did step-by-step, the tools involved, constraints that shaped the path, and where it broke?
Google Analytics works well, no pain point which will make me switch. That being said, the interface, hierarchy of properties and the messy transition from GA3 to GA4 left a lot to be desired.
The GA4 transition was a one time thing, the rest I can live with for now. Not enough friction for me to want to switch. Especially since I know, a search engine is unlikely to depreciate a product like Analytics anytime soon.
What makes you assume that it broke? There are so many option for web analytics these days, I get the answers I need fairly readily, and don't have any real pain to report.
I had an issue trying to setup funnels or build custom queries on the events from the web.
I think that this question should go more towards the marketing teams that are using web analytics extensively l.