I fully agree with the OP here, the back looks bad. I don't get it. The all-glass back on the 4S was really nice. Had a certain allure and design sense to it.
Apple this time around:
Tim Cook: "Hey Jony, let's make the back uglier by anodizing the steel and let's see how many we can sell before we release the 5S next year."
Jony Ive: "Alright Tim, I bet we'll sell more than the 4S with an uglier case, you're on"
I fully agree with the OP here, the back looks bad. I don't get it. The all-glass back on the 4S was really nice. Had a certain allure and design sense to it.
Apple this time around:
Tim Cook: "Hey Jony, let's make the back uglier by anodizing the steel and let's see how many we can sell before we release the 5S next year."
Jony Ive: "Alright Tim, I bet we'll sell more than the 4S with an uglier case, you're on"