[xp84]

Indeed; and when you don't want the brand it's even more ideal. We saw a few months ago an example of the "new company" buying the brand and the assets but not the liabilities, including some suckers who bought "lifetime" subscriptions[1] from the old owners that they allegedly didn't even disclose, and which legally speaking weren't the liability of this random unrelated company which just bought the assets and the brand of the defunct company who made the promises.

In this case though with a new name and product that won't be an issue.

[1] someone else will remember the name of that company - it escapes me

[plorg]

Publisher's Clearing House went through bankruptcy and stopped paying "lifetime" annuities from before reorganization.

https://apnews.com/article/publishers-clearing-house-bankrup...

[xp84]

That’s true, though I don’t think there’s going to even be a successor there to keep selling magazines under the PCH name.

The company that I’ve forgotten was selling some kind of software offering.