[what-the-grump]

Because it decouples the restaurant from controlling the means of purchase and delivery and thereby creating a market on top of the restaurant.

You order on Uber Eats, Toast, Seamless, and they set the prices pushing them up.

It’s a completely parasitic market and if a restaurant does not participate it’s squeezed out due to not being able to compete with online ordering.

You notice how you can’t just order from xyzpizza.com and choose 1-7 vendors to deliver the pizza? They should class actioned into the depth of hell.

Imagine going to Nike.com, but Nike has to sell on the usp website at the ups price because they deliver the last mile package…

[gruez]

>Imagine going to Nike.com, but Nike has to sell on the usp website at the ups price because they deliver the last mile package…

That's basically how retailing worked before direct-to-consumer? Even with Nike you can get their goods through a variety of distribution channels.

[what-the-grump]

Sure because you had to distribute sales and place product. You shifted marketing off to the retail location and distributor and you still controlled the price / mark up.

Pizza is already sold, the last mile delivery should have zero impact on its retail. Right now the last mile delivery has a near monopoly on retail of a restaurant. Pretending that toast/grubhub/seamless somehow benefit the customer is pure rubbish.