[nextaccountic]

> Are you sure you don't have it reversed? Companies would be quite happy if they could enter into some sort of no advertising pact so they don't have to spend any money on ads at all.

That's why it's a local optimum. Any company that try to unilaterally leave advertising will be punished. The global optimum would be no advertising at all, of course.

Anyway the people are already fighting back. I block ads everywhere, at least.