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"A plurality of personas"

The patent system has become a joke. Only because of how it is being used, and it's one industry that is driving things to the point of absurdity. There is no integrity to the system, no matter how well-designed it is in theory, when they keep accepting nonsense like this. If filing for these was affordable for anyone, accepting them would have to come to an end. It would not be worth anyone's time to review.

"Social computing". In other words sending messages over a wire using a computer. No one was doing that in the late 60's, in the 70's or in the 80's or even the 90's. This is totally new. Totally fresh. Bleeding edge. Hot. And patentable!