[accrual]

> All the marketing budget is doing is funneling people who want cleaning to one cleaning company over another.

Yes, and anecdotally I've heard of better experiences using services that do not appear on the top search results. The reason being that the top results have already captured the local market and so are less incentivized to respond quickly, accept the job or task, or offer a better rate. They already have their business and may not need yours.