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I hate getting pedantic on subjects like these, but it's kind of important if the subject is how to hire a designer. The article doesn't at any point mention what kind of designer they're attempting to hire. It seems they were looking for some combination of graphic, brand, interface, and... probably a few others. I don't think they were looking for a product or experience designer, but it's not entirely clear. Design is often a failed effort at organizations, especially those with broad aspirations and significant size, because it must deliver collateral, interactions, and experiences that are emotional, consistent, powerful, scalable, and understandable while communicating brand. This is hard, and made harder if you can't describe or define the design work you need to execute across all its surfaces. Hacker News comments & articles generally draw a single line between aesthetic and interaction design, with a tenuous acknowledgement that uniting multiple interactions in a consistent, comprehensible manner is a distinct discipline. Companies will continue having difficulty hiring appropriate designers until designers better define the work they do and value they add. |