[erik_landerholm]

Also, we used to charge consumers for their first 'deal' (as we call it). This allowed us to create the nation's largest New Car Dealer Network, but most consumers are unwilling to pay for this kind of service. It did allow us to build a huge network quickly (by auto industry standards) which allows us to avoid most of the 'no coverage' issues that all other automotive sites have.

[stjarnljuset]

So if you're no longer charging consumers for their first deal, are you charging dealerships?

[erik_landerholm]

yes. It's a freemium model for dealerships ATM, but we reserve the right to change it whenever we feel like it! :)

The pay service allows dealerships to see data and have access to tools that help them be more competitive and make better decisions.

NO one ever gets to pay for placement or for access to our customers.