The alternative is to use a meta-search engine which uses all of the above without feeding these data parasites any personally identifiable data. There's plenty of those to choose from; I use SearXNG [1] which forwards my queries to a number of engines and presents the results - and with that I mean the actual results, clear from tracking links etc. It is not perfect in that there's a persistent issue with search engine timeouts which is quite irritating but I'd rather wait a few more seconds for search results than feed the data parasites.