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by oliveoil
5020 days ago
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can someone explain to me how you can make money on a game like Rochard (one of the games in the bundle)? There is such an incredible amount of detail in the background in each scene, it looks like few thousand hours of work just that. |
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Most of the games business is a high risk, high reward gamble. New IP much more so than working with an existing franchise. This is in no way unique to a game like Rochard, it'd apply equally much to $0.99 iPhone games or AAA games launching on all platforms and needing to sell 3 million copies to break even.
In this case the original target market was the PS3 store, and my understanding is that the very highest selling indie games there have lifetime sales in the half million unit range. And the sales figures are likely obeying a power law, with the median sales in the thousands of units. It does seem like a pretty horrible place to be selling to.
For Rochard, we can try to make a rough estimate of the cost. First of all the studio making the game was formed for an overly ambitious project (Earth No More), which was scrapped after several years. Mostof the team dispersed, but a skeleton crew started on a new game, and shipped Rochard around 1.5 years laters. The credits show 15 people, but I doubt they would all have been on the project full time. So let's guess 10-15 man-years of work.
On the funding side, clearly they won't have had much if any money left at the start of the project. Early on they sold some part of the rights to the game to an outside investor for 400kEUR.
Even if we ignore overhead, the cost of things like voice acting, and assume Finnish pay levels, it seems clear that the team wasn't working for full market salaries. Maybe they just really wanted to work on games rather than CRUD apps. Or they all had significant equity, and were hoping to hitting it big with that 1% surprise hit.
Judging by Rochard not appearing on the top 20 most sold lists on the PSN, it seems like a fair bet that it did not make a profit there. I don't know whether it flopped completely or had mediocre sales. For the purpose of making money, it doesn't really matter. There's a good chance that they'll make more from the Humble Bundle than from PSN. Even so, it doesn't look like a project that would have broken even for the investors, or for anyone working on it at below market wage.
(Edit: Which is a shame. It was one of my favorite games last year, and I certainly didn't mind paying for it again as part of the bundle).