[adrianhoward]

If folk found this interesting I'd recommend they get hold of a copy of "Neuro Web Design: What Makes Them Click?" by Susan M. Weinschenk. It's not the most academic of books and a quick read (about 150 pages or so) - but it gives a bunch of high-level pointers to stuff that you can google around and dig into if you like.

[allsop8184]

Yeah - I've read that. EXCELLENT book. You can get it here... http://www.amazon.com/Neuro-Web-Design-Makes-Click/dp/032160... (No I didn't put an Amazon affiliate code at the end) ;)

[James_Henry2]

Why? You don't like making free money?

[allsop8184]

Who doesn't like free money? I just didn't want to come across like that was the only reason I was posting the link.