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by nroach 5022 days ago
How do you know whether the increase in downloads is due to "good design" vs. confusion with an official instagram product? The new icon bears a strong resemblance to the instagram icon (particularly at small sizes). Isn't it possible that instead of good design you're simply seeing an increase in conversions by unsophisticated buyers and you're gaining a benefit from that confusion with a well-established brand? It sounds like you're probably not US-based, but it might be worth considering whether there is any legal exposure for trade dress infringement and/or trademark dilution.
2 comments

If you look at all Instagram apps in the store, you'll find there are many Instagram apps designed with a 'camera' icon. We're definitely not the first one.

Do you know 'Pinstagram'? They just changed the name to "Pictacular", and it's based in the US. I dont want to say you're making discrimination over non US-based companies. And I don't think it's right to infringe Instagram brand. If i am not doing right, i am happy to change immediately.

> "If you look at all Instagram apps in the store, you'll find there are many Instagram apps designed with a 'camera' icon. We're definitely not the first one."

And this is supposed to mean something? The fact that there are other people in the App Store capitalizing off of brand confusion and design mimicry excuses... what exactly?

The new UI is even more like Instagram than the icon is.

Intentionally confusing