[zenmac]

Like the parent have ran Email servers for many years now. If you get a bad IP, as long as you get the DKIM records right, over time it will 'warm' up the IP. And the more you use the email on that IP and NOT spam people. The IP will warm up. Make sure you actually own that IP!!! It will become valuable.

[op00to]

This does you no good for the months or years it takes to "warm up" your email while your messages are getting thrown into the trash.

[jamesreadsnews]

Key point - own the IP. We own our IPs and we also buy elastic IPs from AWS. The entire AWS subnet (it seems their entire address space) is universally garbage and unwarmable. Our own IPs have hummed along for years with zero issues.