|
|
|
|
|
|
by jzebedee
259 days ago
|
|
|
Interestingly, this was the marketing behind Koala Kare's rise to a monopoly over the bathroom baby changing station: > Business owners just couldn’t see the use case for changing stations. Hilger says he was trying to sell the device to “men in their 50s who never changed a diaper in their life.” > A new brochure — this one depicting a woman on her hands and knees changing her baby’s diaper on a disgusting bathroom floor– did the trick. “We had to make them feel guilty,” Hilger says. https://fortune.com/2014/08/13/koala-baby-changing-station/ |
|
|