[dylan604]

I kept Prime when they rolled the video streaming service into it. I had already been toying with the idea of canceling to break the addictive habit of using their fast shipping. Now that they've gone ads inserted into nearly everything including "included with prime" content, I'm just over it. Laziness and knowing my annual renewal is months away still keep me from experiencing the cancel hell that is in my future

[mindslight]

It's really not a cancel hell like say Comcraps or a gym membership. It's several pages of trickily-worded and misleadingly-styled buttons meant to make you mess up and not click the ones you need to click. From a real computer (ie no "mobile" myopia) you'll be done with it in under 5 minutes. I think you could even do it right now and still keep your benefits until your actual expiration, but I'm not exactly sure as I only ever do 1 month free trials or $2 "1 week" trials if I need something quick in the middle of a project.

(This is not to say that they totally don't deserve fines for violating users' trust with user-adversarial design in the first place, just to point out that these dark patterns are mostly mitigable annoyances that they make up for on volume)