| I cancelled Prime last year after getting fed up with Amazon in several ways. Bringing ads to Prime Video was the straw that broke the camel’s back. I do still end up ordering from time to time, and the checkout process for non-Prime members is horrific. Multiple Prime sign-up offers that I always need to carefully read so I don’t click the wrong thing, illogical default shipping options, with more tricks to try and get the user to sign up for Prime while choosing shipping, after having already declined multiple times. I don’t know why any non-Prime customer would want to sign up for Prime after such a user-hostile experience full of dark patterns. I graphed out my orders since the start of my Amazon account. There was a steady uptrend over 20 years, with yearly growth since 2018. All of that ended 2023. My orders fell off a cliff, dropping by 60% in 2024. The treatment of non-Prime customers isn’t winning me back, it’s pushing me further away. I think my goal for 2026 will be not to order anything from Amazon. It’s been such a bad experience. Apparently their goal of being the world’s most customer-centric company only applies to Prime users. I hope this judgement will get them to change their ways, but I’m assuming they will do as little as possible to comply, and still pushing Prime hard. |
Now it's as slow as "free" delivery, by a random contractor who does God knows what to the package, and prices aren't even better than Walmart or Target on many things.
The "avoid subscribing to prime" shuffle you have to do to even order anything anymore drives me away too, I only use Amazon if it's more than 5% cheaper.