[rorylaitila]

MidJourney not being the first organic spot is a bad experience. But it's normal practice that you can place ads on users searching for other company names.

This seems counter intuitive at first, but I think its reasonable. You don't get to exclude every advertiser from any random search string just because you have a domain name with it. How would that be enforced? There are many reasons to bid on brand names that are not necessarily squatting. Such as if my product is an integration of the tool. Many brand names are just basic words. Many brand names are very similar in SMBs.

But you can't use another company's trademark in your headline or adtext. Using another companies name is asking to get your ads taken down and lead to an account ban.

[Ukv]

> You don't get to exclude every advertiser from any random search string just because you have a domain name with it.

To my understanding, Google keywords are already semantic. It's not that it shows ads because it can't tell that the string is a specific product name - it's showing ads because it determined that string to be referring to Midjourney (the entity in Google's knowledge graph).

> There are many reasons to bid on brand names that are not necessarily squatting.

Google is a leader in AI - I feel they could very easily filter out these blatantly misleading ad campaigns, while keeping "legitimate" ones, if they didn't have financial incentive to turn a blind eye and have more people fooled into clicking ads.

[int_19h]

It would be more acceptable if the ad followed the actual correct top search result.

Also, "many brand names are just basic words" doesn't accurately describe the situation where it's blatantly obvious that copycats are picking this same word solely so as to muddy the waters for users trying to find the original.