[pierrend]

OK they may not ship it. If I give money to them it is because I would like to have this kind of light at home one day. Best scenario: they ship it! Worse scenario: the world will have more experience trying to build these things.

[dmbass]

In the video, the guy literally says "For $69 dollars, you are essentially pre-ordering a LIFX smartbulb." (4:11) That's one of the major misconceptions people have about Kickstarter and these guys are playing right into it.

[shin_lao]

What the article is saying is that they are either clueless or dishonnest.

They will never ship the bulb and you cannot fund such project based on a video.

[reubensutton]

I think this is a refreshing and sensible outlook on the matter, but I don't think it's one that's shared by many backers.

[jeremyjh]

That is not the worst case