Very impressive work.
But the only thing 'flashy' about this is the zoom and fade in effect. I don't think this is worthy of being promoted as a great example for "jQuery instead of Flash " app.
Hi, I'm the author. I agree it isn't an ideal example, but my primary audience for this was our clients. Not a week goes by that we don't hear 'Can you do flash?' Typically the client is not interested in flash as much as they are in a specific result that could much better be accomplished in jQuery.