[vunderba]

Strong agree but unless it gets built-into the browser, the average net denizen simply won't do it. The number of times I've seen a friend of the family try to show me an article on their laptop while casually trying to shoot down the pop-up ads like they're playing a marketers version of Missile Command was astonishing.

And EVEN if they do install a blocker, 9 times out of 10 it'll be AdBlock Plus and not uBlock Origin [1]. You know, the one that allows companies to PAY to have their ads whitelisted.

This doesn't even cover browsing on a smartphone which unless you're running Android Firefox which supports browser extensions, you have very few options.

[1] Notice I said uBlock Origin and NOT uBlock.

https://github.com/gorhill/uBlock

[chuckadams]

Because the average person looking for an adblocker searches for "adblock". And they're supposed to know the difference between uBlock and UBO?

[jstanley]

> unless it gets built-into the browser

DuckDuckGo is built in to the browser! Google is still unfortunately the default, but it's just Settings -> Search -> Default Search Engine, and DuckDuckGo is already in the list.

> unless you're running Android Firefox

Yeah, obviously run Android Firefox.