[johanyc]

> as a business offering a lifetime membership

> If the bank refused to return the money I loaned them, I would rightfully be very upset.

Everyone who bought the app STILL have access to the app. All features they paid for are still available (except if you consider no ad a feature).

The "correct" way to do it is change current app to classic and release a new app but that's quite cumbersome. I would like Apple or Google to offer an option to provide paid upgrade options.

[derektank]

Which is why I said this specific case is a bit of a grey area (that and the fact that the lifetime membership was initially offered after moving the app to a freemium). I was speaking to general practice of offering lifetime memberships.

But yes, I do consider no ads to be a feature. My attention is valuable

[fullstop]

When I bought the app they specifically listed "No Ads!" as one of the selling points.