[wahnfrieden]

The term is used to differentiate content that end users see because it was boosted or a paid ad that the platform shows them due to payment instead of via engagement algorithms

Paid sponsorship is fine logically but isn’t usually used to describe UGC marketing. These are accounts that are set up to promote one brand, without any existing following, and without boosting the content - leaving it to be discovered organically.

(Paid sponsorship is usually used to describe promotion through someone’s existing following and is also usually communicated within the content as being a paid ad, though not necessarily. But even with paid sponsorship, it is a form of organic marketing per the use of this term when the content is not boosted and not being used for paid ads, it simply describes how the viewer is coming across it.)

I wouldn’t use the term paid sponsorship to describe how someone creates brand-focused new accounts and posts only about the brand in order to achieve organic virality, I don’t think that clearly communicates the strategy