[mrheosuper]

Back in the day, Pepsi had an ads that claim you can win a Jet fighter if you do xxx. A guy did xxx and tried to get the Jet, but of course he couldn't and sue them. The court let Pepsi win.

So, "a place where a business is held to their word" has never been existed.

[mcv]

But it should exist. This is blatantly false advertising. Of course a jet fighter is a ridiculous thing to promise, but it's still a promise they chose to make. Why make a promise they never intend to keep? That sort of thing should be struck down hard by the courts.

But a life time membership is not an unreasonable promise.

[db48x]

People employ hyperbole all the time, so why can’t a company?

But you’re right, a lifetime membership should really be for a lifetime. But since nobody is suing over it, then it’ll continue to be abused.