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Equal territory exchange seems reasonable to me, borders needed to be negotiated; moving borders may be easier than moving population. Ensuring equal territory is equal is a hard problem, and perceived unfairness could lead to future conflicts, but any chosen border could be perceived as unfair.

In my mind, if both sides are equally opposed to it, it's probably fair... But that poll also offers hope; it said there were steps each side could take unilaterally or paired that would get to majority support. I didn't see list of those steps, except the two paired options which they said could individually make a big difference (anti-incitement, especially in textbooks and mutual employment authorization).