[mrchess]

Unless you have data that suggests otherwise, I wouldn't rely on an additional layer to get to your target demo (the HS students). Adults/teachers/parents have lives, and in HS anything they tell their kids to do isn't "cool".

Somehow you need to emphasize more that a Meriftul account is respected and credible at institutions. Then the kids will be motivated themselves to create these accounts. They need to discover it themselves.

My suggestions on a presentation perspective:

* You should push the "college logos" to the top of the design and immediately emphasize that selling point. Think the mind of a student. They immediately see ivy colleges and will feel inspired it will give them edge. Currently it is just a wall of text and buzz words.

* You should make TWO separate landing pages. One for students and one for mentors. Make the student page 100% student oriented and designed differently -- more fun. Add a button "Are you a mentor? Click Here". The mentor page will be the more professional one.

* That girl can easily pass as a college student/working professional. HS'ers are very groupy and very fun oriented. You should put a group photo up there or something. Example (www.andover.edu). See how much more fun it immediately feels?