[Barbing]

>Odds are they would make up the ~5 cents per item just dealing with less fraud.

They’d be better stewards of the industry, but aren’t the odds that everything they’ve done for the past decade has improved their bottom line?

This is the company whose policies have effectively forced their drivers to use plastic bottles as toilets.

[Retric]

There’s many illegal things which can boost a companies bottom line. Quite often the law cares about what’s a reasonable effort which is a very different standard than what maximizes profits.

Something which may or may not decrease their bottom line but definitely significantly reduces counterfeit items ending up in customers hands is going to be considered reasonable even if it’s not profit maximizing.