[SIULHT]

Also similar contents to this book I think:

http://en.wikipedia.org/wiki/The_Paradox_of_Choice:_Why_More...

[_zhqs]

The obligatory TED Talk by Barry Schwartz - http://www.ted.com/talks/barry_schwartz_on_the_paradox_of_ch...

[001sky]

And also for fans of: Tl;dr =D

http://en.wikipedia.org/wiki/99_Cent_II_Diptychon

[sweetdreamerit]

<shameless self promotion> I gave a talk about "Designing Interactions that Help Customers in Decision Making" last year at EuroIA: http://www.hyperlabs.net/ergonomia/presentazioni/euroia11/

[Evbn]

Document fails on Android :(

I assume all commercial applications of this work would "help" consumers spend more, and this add another layer of cruft to decode when shopping.