[xenophanes]

I don't disagree. I agree it's hard to know what "the public" thinks. I do think the public is uneducated about the details of the iPhone 5, but I don't think that makes them not buy it.

I actually think most of the public is so uneducated they don't really know the difference between and incremental or large improvements in most cases, so the incremental thing becomes irrelevant because they are uneducated. They only know when a handful of major using facing features come out (e.g. siri, iphoto app release, retina display, new shape, maybe the earpods).

And they know that Apple says "new and better" and they put some trust in that since they don't know how to evaluate it themselves (a lot of the public would have difficulty telling the difference between an iPhone 5 and a samsung phone or a 4s).